As the internet and online marketing continue to grow, businesses face hard questions about their online marketing tactics. Entrepreneurs have to relearn how to interact with consumers. Gone are the days when a well-positioned billboard or television ad would generate a lot of buzz and interest in a brand. Today’s consumers are all online, and their presence makes business owners take notice of the internet in a completely new way.

The sales funnel remains a typical marketing technique that websites use to turn visitors into buyers. Getting leads usually leads to generating sales. For a business to skillfully generate the leads it needs to keep doing business, it needs to approach the problem practically. To help, 13 members of Forbes Business Council examine a few methods that companies can employ to generate leads and close sales with an online audience.

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