Written by Shaz Memon
The best way to ensure your company gets repeat business is to build a strong, genuine presence. With the avenues available to modern businesses, creating a presence and connecting with customers is easier today than 20 years ago. However, building credibility takes more than just wanting to see the business interact with consumers more. Sometimes it takes a considerable amount of money.
There are cost-effective methods for interacting with consumers. From filtering ads to the most viable audience to accessing affordable forms of marketing such as targeted ads, a business can build credibility without breaking the bank. Fourteen members of Forbes Business Council offer insight into how a company can develop its credibility while still sticking to a tight budget.
14. Offer A Guarantee On Your Work
Customers on a modest budget are fearful of losing money. They do not mind investing money if they see the results they are promised. Offering an explicit guarantee on your work is the best way to build a strong brand and reputation that builds credibility with customers who are budget-conscious. Guarantees have a psychological effect that shows immense confidence from you as a business. – Shaz Memon, Digimax Dental
