Written by Shaz Memon
If there’s anything that the Covid-19 pandemic has taught the world, it’s about mortality. Thousands of businesses were forced to shut their doors when the worldwide lockdowns started because they simply weren’t prepared to handle a disaster that jolted the economy and changed daily life as we know it.
While the pandemic was disastrous for some, the most innovative and resilient companies were actually able to grow during this tumultuous time. So, how did they do it? Fifteen experts from Forbes Business Council weigh in below to share some of their advice on how to keep your business afloat when everything around you is crashing down.
6. Focus On Increasing Brand Visibility
Increasing brand visibility during tumultuous times is a necessity for businesses to maintain and grow their market share. Companies tend to contract during difficult times, cutting spending and going into survival mode. Instead, I advise companies to communicate more with their client base, reassure them and focus on elevating their customer service year-round to a level that creates raving fans. – Shaz Memon, Digimax Dental
