FAIL 1: Right job, wrong person
WIN: Social media marketing can be fun and a cost effective way of promoting you and your clinic. It can also feel like a drain in precious time and resources and a bit of a headache for those of us not particularly au fait with the inner workings of Twitter, Facebook, Instagram and the like.
It can also prove a chore if you have neither the desire nor skills to create snappy, short, sharp posts and tweets, source eye-catching images and engage with others in a virtual world. As with any role within the dental team, you need to appoint someone with both passion and aptitude to make it work successfully.