Dentistry is a care-giving profession in which trust, respect and empathy – alongside open communication – equate to successful clinical outcomes within a risk adverse environment.

But have you ever considered these qualities in a wider context? In other words, does the practice where you work demonstrate all of the above in a community – or even – global setting?

Having a purpose beyond profit should be an integral part of any forward-thinking company. Indeed, 21st-century commerce now expects businesses to have an ethical approach to their operations, purchasing and behaviours

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