As practices reopen, Shaz Memon considers how some practices are making a success of the return to work from a dental marketing perspective.
Dentistry is all about transparency – in what dental treatments can achieve (as well as not achieve), in the practice’s pricing, in its culture of openness and in the quality of care.
Ideally, everyone in the dental team will by now understand and be implementing your practice’s COVID-19 strategy. But have the intricacies of this new patient pathway been relayed to those at the heart of what you do – your patients?
How are you are sharing details of what steps you are taking to ensure patient safety with those rebooking appointments? Indeed, do they have any insight before they talking through their expectations and needs?