With news that Superdrug is to offer Botox and dermal fillers in store, now might be the perfect the time to inject new life into your own marketing strategy, says Shaz Memon
Botulinum toxin is Ms Popularity when it comes to minimally invasive aesthetic procedures, with dermal fillers close to stealing the crown. With their wrinkle-smoothing properties, these non-invasive treatments have seamlessly entered the arena of dentistry – with many aesthetic-focused practices now offering non-surgical cosmetic treatments. They’re a great boon for business, and complement aesthetic dental procedures. However, when the high street chain Superdrug announced plans to offer Botox and dermal fillers at its flagship store in London’s West End, clinicians were queuing up to find flaws.