As countries around the world have gone into lockdown, more and more people have been turning to social media to maintain contact with both friends and the wider world. But while this was a foreseen response to social isolation, the ways in which the public have been using and responding to social media during the Covid-19 pandemic may take some by surprise, with brands losing followers and shoppers changing loyalties. Award-winning UK digital marketing specialist, Shaz Memon, has been exploring the changing role of social media in a time of pandemic.

With social distancing in place, the fact that 27% of people interviewed by Digimax cited staying updated as the main reason for using social media during the last 3 months is to be expected. 16% said they are using social media to reach a new fitness goal, 13% using social media to communicate with friends and family, and a surprising  5% are using social media platforms to help them find new work.

Businesses may also be interested in the way that the public has been responding to the posts they’ve seen on social media platforms from brands.

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