The founder and managing director of Digimax Dental, an award-winning dental marketing agency, has written a passionate call-to-action in City AM, challenging the government to speak publicly on behalf of dentists across the country.

Shaz Memon, who founded Digimax in 2003, has argued that, although dentists are allowed to operate during this current lockdown, this fact has not been communicated clearly enough to the public at large.

Memon believes that many people are avoiding dental treatments at this current moment, either under the mistaken impression that dentists are shut or because they believe that attending a dental practice is somehow unsafe.

Memon makes the point that dental practices are some of the most sterile secure places on the planet, with standard safety protocols that far exceed the Covid health and safety standards. He also argues that delaying dental treatment or checkups will inevitably cause serious damage down the line.

‘It is impossible to view oral health as separate to the rest of the body,’ he explains, ‘and there is growing evidence that oral health is linked to the severity of Covid symptoms when infected. By neglecting our dentists, we could be creating a weak link in the nation’s health defences.’

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