‘Free’ is a hugely powerful and persuasive concept. The notion of boosting sales with giveaways, bonuses and complimentary gifts and services is a popular marketing strategy for many businesses.

Commonly known as the ‘reciprocity principle’, the idea is that people often feel obliged to return a favour when something is given to them. This makes for a powerful marketing tool, helping to attract new clients, as well as retain existing customers.

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