Our take:
In Instagram for Business, Forbes Business Council member Shaz Memon offers business leaders tips on every aspect of creating and maintaining a business account on Instagram, from the technical, like using filters and stories, to the artistic, like what kind of posts are useful for boosting a brand.
About this book:
Instagram for Business is your go-to guide to help start, grow and build your brand through on Instagram. This book is for any business owner, personal brand, social media manager and business manager.
Shaz Memon walks you through:
- Using Instagram for the first time
- What account type you should have
- Who should you follow?
- How to gain genuine followers
- The Power of 9 (Shaz’s success formula)
- Define your ideal customer
- Tell people what they don’t know
- Post inspiration
- Identifying your voice
- How to be interesting for max engagement
- What makes a good post?
- What times should you post?
- Cool Instagram layouts
- Inspiring with imagery
- Taking great photos
- Understanding filters
- Hashtags tips and tricks
- Boosting engagement
- Automating responses
- Building your brand
- Using an influencer and partnerships
- Using the influence of customers
- Filming like a pro
- Mastering Instagram stories
- Recommended apps
