Our take:

In Instagram for Business, Forbes Business Council member Shaz Memon offers business leaders tips on every aspect of creating and maintaining a business account on Instagram, from the technical, like using filters and stories, to the artistic, like what kind of posts are useful for boosting a brand.

About this book:

Instagram for Business is your go-to guide to help start, grow and build your brand through on Instagram. This book is for any business owner, personal brand, social media manager and business manager.

Shaz Memon walks you through:

  1. Using Instagram for the first time
  2. What account type you should have
  3. Who should you follow?
  4. How to gain genuine followers
  5. The Power of 9 (Shaz’s success formula)
  6. Define your ideal customer
  7. Tell people what they don’t know
  8. Post inspiration
  9. Identifying your voice
  10. How to be interesting for max engagement
  11. What makes a good post?
  12. What times should you post?
  13. Cool Instagram layouts
  14. Inspiring with imagery
  15. Taking great photos
  16. Understanding filters
  17. Hashtags tips and tricks
  18. Boosting engagement
  19. Automating responses
  20. Building your brand
  21. Using an influencer and partnerships
  22. Using the influence of customers
  23. Filming like a pro
  24. Mastering Instagram stories
  25. Recommended apps
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