The expectation upon dentists to educate their customers no longer begins in the chair. Shaz Memon suggests educational tools now come in many guises.

Once upon a time, patient instruction was limited to within the four walls of the surgery – or, perhaps, the boundaries extended a little further into the practice’s waiting room, with ageing oral health posters and dental care leaflets hidden among the pile of well-thumbed and dog-eared glossies.

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