Written by Shaz Memon
Clinical innovations have raised the bar for the profession, making diagnosis, treatment planning and patient education exciting, easier and more predictable. But how many practice owners have enlisted the power of digital dentistry for the purposes of marketing and engagement in order to signpost potential patients to the wonderful things that happen inside their surgeries?
Did you know that most patient journeys now begin online?
Social media platforms, such as Twitter, Facebook and Instagram, along with an easy-to-navigate website, provide significant opportunities to promote the practice and engage effectively with patients (new and old) on all aspects of oral health and treatment options.
