The value of free advice

The expectation upon dentists to educate their customers no longer begins in the chair. Shaz Memon suggests educational tools now come in many guises.

Once upon a time, patient instruction was limited to within the four walls of the surgery – or, perhaps, the boundaries extended a little further into the practice’s waiting room, with ageing oral health posters and dental care leaflets hidden among the pile of well-thumbed and dog-eared glossies.

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