Every dental practice that experiences rapid growth like wildfire shares one common trait. This trait isn’t necessarily about having the best dentistry, the most prime location, the most elegant interior, or the most competitive fees. It’s simpler, yet often perceived as complex; it involves consistently doing more than what patients expect and doing so from the heart. Importantly, this is achieved without relying on key individuals within the practice.
I wanted to write this book to emphasise that I truly believe there is no better marketing return on investment than investing time in building up your customer service standards to a ‘wow’ standard. Using the same easy-to-follow format from my global bestseller Instagram for Dentists, you are sure to be engaged from cover to cover.
It can take decades to build a great reputation, but it takes just moments to ruin it. Thousands of £££ spent on marketing is not going to magically grow your practice or increase the FREE referrals your practice could receive.
Through practical customer service systems, you can sustainably grow a dental practice brand through patients rave about you beyond just Google reviews! They tell their friends and family about their experience – no, they ‘insist’ that their friends see YOU.
If your practice already benefits from consistent referrals (as most do), implementing the straightforward strategies in this book will elevate your reputation and brand presence to new heights.