Written by Shaz Memon
The perfect place to get attention for your brand is on Instagram, but getting it right isn’t always easy. Hashtags can make a big difference to your Instagram engagement and reach performance, allowing you to connect with plenty of potential clients.
Some of these tips are from my Books: Instagram for Dentists and Instagram for Business
Here are 5 hashtag tips for upping your Instagram game:
Most people will place hashtags under the caption of their image, which often draws the eye away from the picture. One tip for creating a clean, uncluttered look is to place all the hashtags in the first comment below the picture. This is especially useful if you’re using a high number of hashtags in one caption.
While you might worry that lots of hashtags looks cluttered and more like spam than content, studies have shown that more hashtags equals more engagement. Don’t hold back and aim for at least 11 with a maximum of 30.
Even when you’re using plenty of hashtags, you still want to know that every single one is relevant to your brand. You can carry out the research yourself to see what your potential customers are following or use a tool such as Flick to do the job for you.
If you are really looking to up your Insta game, think about creating your own hashtag. Make it something catchy and relevant to your brand. Remember, you can also use it on any printed material that you use. #justdoit
The last thing you want to do is spend your time pouring over previous posts to find out which hashtags you used, so think about how and where you’re going to file them. A great tip is to divide them into categories that can be pulled out and placed on a post depending on whether it’s a product promotion, team pic or aspirational marketing content. Have them where you can easily find them. I use Evernote.
Learn more in my books: Instagram for Dentists or Instagram for Business
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