Slide 2 of my Building Influence with Instagram talk

Who even are you?

Often the way we look at ourselves differs greatly from how others perceive us.

Putting out Instagram posts for your personal brand that don’t align with how you are actually seen by your patients will cause a disconnect with your patients.

I thought for years that my clients chose me because they thought I am an amazing designer! How wrong was I… when I asked ten clients that I had worked with for a long time — my design ability was only mentioned once. Bit of a slap in the face I must say lol.

Similarly, your patients love you for different reasons. If you want more of the patients you love, you need to put out posts that resonate with those patients.

How do you find out? ASK patients you trust.

I have made it easy with this questionnaire you can print out and give to patients.

Once you have your answers, every post you make – ask yourself does it align to how my ideal patients see me?

Get this right, and you will build immense rapport before your patient even sits in your chair. These patients are happier patients because they like you and you like them!

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