What’s the first thing you look at when checking out a new profile on Instagram? Chances are, it’s the number of followers they have!
Low follower counts signal a mediocre profile at best, which inhibits the level of growth and engagement you can expect to see on the social platform that’s quickly becoming the world’s largest.
Here, we share 5 tips for growing your followers on Instagram:
When it comes to social media, Instagram is one of the least corporate platforms. It offers a degree of authenticity and somewhat a personal experience. Remaining true to your real-life persona, you’re likely to have better engagement with customers – new and repeat.
Make the simple switch to a business profile to get the benefits of analytical data such as demographics and engagement. Other than these statistics, you can also add your address details, contact information and categorise your business to provide better information to visitors. Best of all, it’s free and can be done in a few seconds!
As tempting as it is to follow back everyone who follows you, be mindful of two things: a) there’s a cap of 7500 accounts that you can follow at one time, and b) most profiles will follow you, obtain your follow, then unfollow you which will ruin the follower to following ratio. Focus on following similar profiles to yours which will ensure you’re listed with like-minded accounts.
Due to the low attention spans of the average social media user, you need to ensure you capture their gaze immediately. With this rule, aim to have your first 9 posts relevant to your business and not images of your last cup of coffee – unless you run a coffee shop that is!
There isn’t a set rule that defines the optimum time to post, but consider a schedule based around your desired audience’s working hours. One way to monitor this is to look at Instagram’s analytical tools – vis a business profile as already touched upon – and tailor your content calendar when it suits optimal engagement for your customers.
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