Written by Shaz Memon
Let’s settle this age-old SEO debate with a slice of logic (and possibly toast). You’ve probably seen SEO companies proudly boasting about targeting 50+ keywords for their clients every single month. Impressive? Sure. Effective? Not so fast.
Here’s the thing—trying to rank 50 keywords all at once is like trying to train 50 puppies at the same time. A lot of chaos, a few accidents, and not a lot of progress.
At our agency, we get a lot of clients coming from “mass keyword reporting” providers. And they all share a similar story: loads of keywords being tracked, not a lot of movement, and definitely not many first-page victories. Eventually, they realise that more isn’t always better. Especially when it comes to SEO.
Why? Because proper SEO isn’t just about loading a bunch of keywords into a spreadsheet and hoping one sticks. It’s about strategy, focus, and consistency. Every keyword you want to rank for needs research, quality content, internal links, backlinks, and technical love. Multiply that by 50, and suddenly you’re either drowning in work or cutting corners.
It’s relatively easy to automate reporting on 50+ keywords to create the illusion of volume, but in the long run, it only highlights how ineffective this approach is.
Now imagine this: you’ve got one bar of butter (your SEO efforts) and you’re trying to spread it across 50 slices of bread (your keywords). What you end up with is a breakfast tragedy—dry, lifeless bread that barely tastes like it met a cow. But spread that same bar of butter across 15 slices? Golden. Each one gets the love and attention it deserves. (Okay, I admit, I could’ve come up with a slicker metaphor—but you get the point.)
That’s why we work with a focused batch of a minimum of 15 keywords at a time. It keeps our strategy tight, our efforts sharp, and Google’s attention exactly where we want it. And more importantly, it keeps your rankings moving in the right direction.
So next time someone offers you 50+ keywords on a silver platter, ask them how many slices of dry toast you’re about to eat :p
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